Celebrating the very best swim, cycle, run and triathlon brands

Be part of the UK’s largest triathlon exhibition, taking place February 23 - 25, 2018, at ExCeL, London. 

Transcend the traditional marketing channels of print & OOH and go beyond your social media to meet 50,000 potential customers face-to-face.

Taking place alongside the London Bike Show and The Telegraph Travel Show, Triathlon Show: London offers brands the opportunity to connect with new and existing audiences, which you’d struggle to find at other mass participation events or fitness exhibitions.

We have a range of packages available, ranging from solutions for start-up companies to bespoke sponsorship packages. Contact a member of our team today to find out more.

What Past Exhibitors and Sponsors Have Said:

"The Show provided us with great opportunity to present the brand, our events and spread the message of new initiatives to a broad audience of multisports athletes and affiliated organizations and partners.

The environment and timing provided optimal opportunity to connect directly with seasoned IRONMAN athletes, as well as health and fitness enthusiasts, looking to take up the challenge of triathlon.

Excellent organization and support for all participants at the show - from exhibitors, to inspiring athletes, demonstrations, learning opportunities and showcasing the lifestyle!" 
Paula Newby-Fraser, IRONMAN


"Triathlon Show: London was again a great opportunity to connect and talk with audiences old and new. The shows presentation and management created a great surrounding to showcase and retail.

A great event and a sealed event for the calendar of HUUB." 
Dean Derby Jackson, Founder, HUUB


"This was the second year we have exhibited at the event and we were blown away by the response! We sponsored the Theatre, which welcomed some stellar names and we were delighted with the additional brand awareness this offered.

Our stand was packed with quality visitors for four days and we're already looking forward to the next Show." 
Raphael Deinhart, Marketing Manager, High5 Sports Nutrition


“The Triathlon Show: London is more than a Tri show, it is a festival of sport, good organisation with thought out pre event promotion led to a successful show with good footfall” 
Mike Martin, Sales and Marketing Manager, 2XU